Brand Manager

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Brand Manager

  • Post Date:October 31, 2022
  • Views 219
0 Applications
  • Career Level Other
    Qualification Degree
    Experience 5-10 Years
  • Industry Manufacturing
Job Description

Our Client – a leading player in the Manufacturing and FMCG Industry, seeks to appoint a Brand Manager – An exciting opportunity to join a new Leadership Team!

Job Purpose

  • Steward the brand to support the brand promise, vision, position, and architecture and achieve overall business goals.
  • Engage, inspire and galvanize the organization around the brand vision, position and strategies, so they are clear in bringing them to life in their areas of functional expertise.
  • Lead the global brand planning process by developing and executing the annual brand/marketing plan
  • Develop growth targets, business objectives, and brand strategies for the brand that aligns with global business & marketing plans.
  • Develop communication and promotional strategies, together with trade spending plans and media goals for the organization
  • Execute packaging designs consistent with a determined communications hierarchy
  • Lead and collaborate with cross-functional teams to develop and execute innovation platform pathways, product innovation, and renovation.
  • Conduct customer discovery and insights/pain points gathering to inform the design and development of brand strategies for the organization.
  • Analyse consumer, channel, customer, and competitor trends and information to help identify product categories to enter as future sources of growth.
  • Work with Commercial teams to identify and roll out programs to generate incremental sales and/or profitability.
  • Manage budgets and financials related to marketing campaigns.

Educational Background, Skills & Experience

  • 5 years of Brand Management experience in an FMCG environment
  • A B-Com Marketing degree or equivalent; MBA will be an added advantage
  • Good knowledge of all Marketing and branding concepts and trends
  • Knowledge of marketing communication & brand health assessment techniques
  • Knowledge of Digital Marketing trends & applications
  • Excellent usage of MS packages (Word, PowerPoint, Excel & E-mail)
  • Project Management
  • Please send your CV in word format. Also provide your current salary and benefits details!

Email CVs to Mirriam Dzapasi: [email protected] and Colin Roberts: [email protected]