NMB Bank seeks a Digital Marketing &Public Relations Specialist

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Digital Marketing and Public Relations Specialist

Post Date:November 26, 2022
Views 565

0 Applications

Career Level Specialist
Qualification Degree
Experience 3-5 Years
Industry Media

Job Description

Role Profile

Key aspects of the role will require the incumbent to:

Plan, develop and implement all aspects of NMB Banks’ digital marketing strategy so as to reach the Banks’ intended markets, drive engagement and ultimately revenue.
Establish a robust PR strategy online and offline for the brand and build relations with all key stakeholders.
Content creation, online advertising and email marketing
Research on current benchmark trends and audience preferences and implement relevant strategies
Plan, budget, Implement and report on all Public Relations programs
Create. build and maintain relations with key stakeholders that interact with the NMB brand
Monitor, report and analyse results to improve performance, using tools such as Google analytics, social media analytical tools and other online and offline tools

Key Duties and Responsibilities

Design, build and maintain the Banks digital footprint
Develop and maintain the Bank’s website
Develop, implement and report on the Bank’s Digital strategy

Qualifications and Experience

Minimum Marketing Degree or equivalent
Digital Marketing qualification
3 years’ experience in Digital Marketing, Corporate Communications and PR
Experience in Public Relations, media relations, and heavy interest in news and current events.
Experience managing Twitter, FB, Instagram, YouTube, LinkedIn, and Snapchat accounts; as well as awareness of emerging platforms
Strong written communication skills and ability to synthesize information quickly and communicate complex topics through media releases, social Media posts, and other tactics
Interest and developing knowledge of news, current affairs, content marketing/social media, influencer/ambassador, and digital trends and tactics
Experience monitoring media coverage and/or social media engagement, as well as in building clips/coverage reports, outreach lists, media/influencer lists, and general brand research
Interest in a high energy workplace environment and ability to multitask

Interested candidates to send CVs to [email protected] by 28 November 2022.

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