Head Marketing, Client Experience & Corp Affairs

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Head Marketing, Client Experience & Corp Affairs

  • Post Date:October 25, 2022
  • Views 348
0 Applications
  • Career Level Executive
    Qualification Master’s Degree
    Experience 10-15 Years
  • Industry Business
Job Description

Job Family: Marketing, Communication and Research
Career Stream: Marketing and Brand Management
Leadership Pipeline: Manage Function: Group
FAIS Affected

Job Purpose

To assume the ultimate accountability for the direction, positioning, sustainable performance, competitiveness & transformation of Nedbank Cluster and to craft and deliver on a value offering that satisfies clients and key stakeholders by integrating and optimising the key components of strategy, products, channels, people, processes, culture, management and systems. As a member of the Nedbank Group Executive Committee, collectively steer the efforts of the Nedbank Group.

Job Responsibilities

  • Align to Nedbank being the most transformed Bank by enabling accelerated transformation.
  • Achieve cascaded EE and procurement targets by managing the process.
  • Meet culture and transformation objectives by leading the creation of a diversity culture and leveraging transformation as a competitive advantage.
  • Build and maintain stakeholder relationships by consulting with advertising agencies and internal stakeholders.
  • Build and maintain the Nedbank brand by measuring brand effectiveness and actioning results of brand surveys.
  • Consult with stakeholders to ensure alignment and co-creation of the marketing and corporate affairs strategy.
  • Negotiate and consult with stakeholders to create buy-in to targets and objectives.
  • Build and sustain relations to ensure satisfied shareholders; stakeholders; customers and staff.
  • Create common view and methodology by ensuring that the business areas are aligned with the rest of Nedbank and with the appropriate stakeholders within Old Mutual.
  • Meet business objectives by facilitating and providing guidance to the Marketing; Communications and Corporate Affairs Teams.
  • Lobby and facilitate buy-in to get agreement on the Marketing; Communications and Corporate Affairs strategy with EXCO.
  • Enhance the brand by leading through example and living the brand values.
  • Meet strategic objectives by interrogating the relevance of the marketing and Corporate Affairs strategy against external and internal business realitie
  • Engage business to help craft the strategy and to understand current reality and key issues.
  • Achieve business objectives by developing and maintaining strategic relationships within the bank and with external stakeholders.
  • Use influence to lobby and negotiate with internal stakeholders to get buy-in to strategies; policies and processes and external stakeholders to enhance the brand image of the bank in order to increase client acquisition and retention.
  • Develop an integrated organisational strategy to enable the competitive strategy to be successful.
  • Meet business objectives by executing the implementation of the strategy and assessing regularly.
  • Follow through to ensure that quality and productivity standards of own work are consistently and accurately maintained.
  • Meet compliance requirements by ensuring that the constructs of risk; governance and compliance are adequately addressed through organisation entities; processes and embedded in the day to day operations of Nedbank Cluster.
  • Meet financial objectives by delivering on the financial deliverables stated in the Balanced Scorecard.
  • Meet business requirements by managing the provision and application of research data.
  • Meet financial objectives by managing expenses in line with budget.
  • Meet business objectives by analysing marketing efficacy against benchmarks; assessing effective ROMI and taking appropriate corrective actions.
  • Meet needs of the team by creating an enabling environment for the development and empowerment of people and recognising and rewarding value-added performance.
  • Meet objectives by taking ownership and accountability for tasks and activities and demonstrating effective self management.
  • Strategise; plan; delegate and manage time appropriately to ensure consistent delivery and maintenance of effective work-life balance.
  • Attract; recruit; retain and grow quality staff through effective motivation; training and development; on-the-job coaching; reward and recognition and performance management.
  • Enable a high performing team by creating an environment in which staff are empowered to give their best.

People Specification

  • Essential Qualifications – NQF Level
  • Professional Qualifications/Honour’s Degree
  • Preferred Qualification- Master’s Degree
  • Minimum Experience Level
    • Leadership of a marketing and communications function for more than 10 years, senior management for more than 5 years

Technical / Professional Knowledge

  • Change management
  • Communication Strategies
  • Governance, Risk and Controls
  • Principles of project management
  • Relevant regulatory knowledge
  • Client Service Management

Behavioural Competencies

  • Establishing Strategic Direction
  • Building Organizational Talent
  • Cultivating Networks and Partnerships
  • Compelling Communication
  • Strategic Influence
  • Building Talent