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Head Marketing, Client Experience & Corp Affairs
- Post Date:October 25, 2022
- Views 380
- Career Level ExecutiveQualification Master’s DegreeExperience 10-15 Years
- Industry Business
Job Description
Job Family: Marketing, Communication and Research
Career Stream: Marketing and Brand Management
Leadership Pipeline: Manage Function: Group
FAIS Affected
Job Purpose
To assume the ultimate accountability for the direction, positioning, sustainable performance, competitiveness & transformation of Nedbank Cluster and to craft and deliver on a value offering that satisfies clients and key stakeholders by integrating and optimising the key components of strategy, products, channels, people, processes, culture, management and systems. As a member of the Nedbank Group Executive Committee, collectively steer the efforts of the Nedbank Group.
Job Responsibilities
- Align to Nedbank being the most transformed Bank by enabling accelerated transformation.
- Achieve cascaded EE and procurement targets by managing the process.
- Meet culture and transformation objectives by leading the creation of a diversity culture and leveraging transformation as a competitive advantage.
- Build and maintain stakeholder relationships by consulting with advertising agencies and internal stakeholders.
- Build and maintain the Nedbank brand by measuring brand effectiveness and actioning results of brand surveys.
- Consult with stakeholders to ensure alignment and co-creation of the marketing and corporate affairs strategy.
- Negotiate and consult with stakeholders to create buy-in to targets and objectives.
- Build and sustain relations to ensure satisfied shareholders; stakeholders; customers and staff.
- Create common view and methodology by ensuring that the business areas are aligned with the rest of Nedbank and with the appropriate stakeholders within Old Mutual.
- Meet business objectives by facilitating and providing guidance to the Marketing; Communications and Corporate Affairs Teams.
- Lobby and facilitate buy-in to get agreement on the Marketing; Communications and Corporate Affairs strategy with EXCO.
- Enhance the brand by leading through example and living the brand values.
- Meet strategic objectives by interrogating the relevance of the marketing and Corporate Affairs strategy against external and internal business realitie
- Engage business to help craft the strategy and to understand current reality and key issues.
- Achieve business objectives by developing and maintaining strategic relationships within the bank and with external stakeholders.
- Use influence to lobby and negotiate with internal stakeholders to get buy-in to strategies; policies and processes and external stakeholders to enhance the brand image of the bank in order to increase client acquisition and retention.
- Develop an integrated organisational strategy to enable the competitive strategy to be successful.
- Meet business objectives by executing the implementation of the strategy and assessing regularly.
- Follow through to ensure that quality and productivity standards of own work are consistently and accurately maintained.
- Meet compliance requirements by ensuring that the constructs of risk; governance and compliance are adequately addressed through organisation entities; processes and embedded in the day to day operations of Nedbank Cluster.
- Meet financial objectives by delivering on the financial deliverables stated in the Balanced Scorecard.
- Meet business requirements by managing the provision and application of research data.
- Meet financial objectives by managing expenses in line with budget.
- Meet business objectives by analysing marketing efficacy against benchmarks; assessing effective ROMI and taking appropriate corrective actions.
- Meet needs of the team by creating an enabling environment for the development and empowerment of people and recognising and rewarding value-added performance.
- Meet objectives by taking ownership and accountability for tasks and activities and demonstrating effective self management.
- Strategise; plan; delegate and manage time appropriately to ensure consistent delivery and maintenance of effective work-life balance.
- Attract; recruit; retain and grow quality staff through effective motivation; training and development; on-the-job coaching; reward and recognition and performance management.
- Enable a high performing team by creating an environment in which staff are empowered to give their best.
People Specification
- Essential Qualifications – NQF Level
- Professional Qualifications/Honour’s Degree
- Preferred Qualification- Master’s Degree
- Minimum Experience Level
- Leadership of a marketing and communications function for more than 10 years, senior management for more than 5 years
Technical / Professional Knowledge
- Change management
- Communication Strategies
- Governance, Risk and Controls
- Principles of project management
- Relevant regulatory knowledge
- Client Service Management
Behavioural Competencies
- Establishing Strategic Direction
- Building Organizational Talent
- Cultivating Networks and Partnerships
- Compelling Communication
- Strategic Influence
- Building Talent